The Case Study Analysis For Fitness For Health.

Question: Discuss About The Case Study Analysis For Fitness For Health. Answer: Introduction Fitness for Health (F4H) is a gym based in Howick/Pakuranga in New Zealand. Currently fitness industry in the country is worth NZ$300-350 million every year. The country is experiencing recent boom in the fitness industry with new centers opening now and then in the country(Buchanan, 2010). There has been immense influx of international brands and low cost gym centers as well. F4H has an advantage culturally over its competitors as it is based from New Zealand itself. It has a strong understand of the local culture and understanding of the various demands. The company has been set up by John, who is a fitness instructor, Mary being a nutritionists and David, who is an equipment technician. The report analyses various operational strategy pertaining to the company. Principles and practices of operations management Apply the input-process-output model to the business operation of Fitness4Health gym Fitness4Health gym applies the Input-process-output model for its business operations in order to gain effectiveness. In the input processes clients are demonstrated various programs that are conducted by the company and then registered. Upon successful registration they are provided with diet plans, routine yoga, exercises and work-out plans on various machines at their gym centers(Aldrich, 2008). At the output stage clients experiences leaner bodies and well-shaped figures overcoming their obsess state. Their fitness levels also increases correspondingly. Figure 1 : Input-Process-Output Model Source: (slideshare.net, Retrieved on 10th December 2016) Describe, with illustrations, the role of management in a gym. (A minimum of THREE Areas) Management in a gym involves a series of diversified roles. Most pertinent amongst them are finance handling, managing employers primarily gym instructors and panning. the CEO is head of the organization and he control four departments as indicated in the figure below. Each department has its respective employees. Each department facilitates functioning pertaining to their areas. Accounts Finance Department: Various clients adopt various programs at the gym hence they pay different amounts to the gym. Such diversified financed needs to be adequately handled and catered to. Trainers Head: Gym instructors across the country need to be coordinated and briefed regarding the various programs that clients have opted for(Sinha, 2009). HR Department: Planning is a pertinent role and an important management functions. The programs of the gym need to be well planned such that each programs runs properly and customers are satisfied. HR plans each roles of employees. Sales Marketing Department, promotes various schemes and programs of the gym. Figure 2 : Organizational Structure Source : Author Principles and practices of human resource management Identify and discuss TWO of the many challenges faced by a Human Resource Manager (or a staff taking on the role of human resource management) in terms of the nature of work in a service oriented business like F4H gym. (Hint: compare that to a purely production environment) Discuss nature of cleric in a service oriented business like F4H gym. The nature of cleric in service oriented business like F4H gym primarily comprises of gym instructors, cleaning staff, billing staff, technicians and others. Discuss some basic duties or responsibilities of the HR manager in F4H Gym and challenges. The basic duties and responsibilities of HR manager of F4H Gym consist of assigning roles to employees and overseeing their performances. HR manager roles is diverse and encompasses recruitment, selection, training, development, designing pay packages, motivating employees, providing attractive rewards and perks and so on(Choi, 2010). Against production organizations challenges faced by HR managers in service organizations consists of inability to measure performance and inability to ascertain intrinsic rewards to job characteristics. In service organizations there needs to be certain benchmarks or key performance indicators against which performance of an employee can be ascertained(Christensen Hughes, 2008). Principles and practices of sales and marketing management Apply the concept of value to the gym membership? Discuss the linkage of value to elements of the marketing mix? Members of the gym derive high value from the services they receive from them. Customer generally joins a gym with expectations and the gym caters to such expectations by providing a comprehensive program by workout sessions, training on machines and a suitable diet plan. Marketing mix is a proposition that a company develops to cater to its market segment. There are four Ps associated with marketing mix as product, price, place and promotion. Customers derive value from the entire package or products and services from the marketing mix(Arena, 2010). Product for a client of a gym is the packaged program that it offers in terms of diet plans, training sessions and so on. Place of the gym is suitable as it is located within a locality and has a high school nearby hence any high school goers and members of the community can attend its sessions. Price of the various packages provided also derives considerable value as they offer competitive rates. Promotional strategies adopted by the company attract significant amounts of customers. Recommend TWO ways to build customer relationship for the business. The company can develop membership cards with which it can provide various offers to its customers. Offers and discounts through membership cards will attract a large number of customers for the company. The company can also develop personalized services as pick-up and drop services to alter to customers. Both this initiatives will looked upon as a customer relationship building strategy and will help satisfy and attract a large number of customers. Principles and practices of risk management Critically review what risk management would entail in running a gym Risk management involved in functioning of a gym is multifarious, as there can be significant risks from injuries occurring to clients from any training. Thus, risks management would involve carefully evaluating and assessing any situation that might lead to risks. Such circumstances need to be evaluated and then either mitigated, or transferred or avoided(Barsade, 2007). The second situation of risk can arise from customer unable to attain desired targets of slimming or weight loss in specific program and claiming for refund. Identify and discuss TWO risk management control options that could be adopted, and lastly Risk control options that will be included for functioning of the gym are avoidances and diversification. Any possibility of risks that can cause significant harm to the organization needs to be avoided and other risks that cannot be avoided needs to be either mitigated or transferred or diversified(Arena, 2010). Design and describe a risk management plan for a particular situation. An appropriate risk management plan for the purpose of the gym will include identifying risks, determining treatment for the risks, making plans and actions to form a course of action to either mitigate, or transfer, or avoid the risk. References Aldrich, H. (2008). Organizations and environments. Stanford University Press. Arena, M. A. (2010). The organizational dynamics of enterprise risk management. . Accounting, Organizations and Society, 35(7), 659-675. Barsade, S. G. (2007). Why does affect matter in organizations?. The Academy of Management Perspectives, 36-59. Buchanan, D. A. (2010). Organizational behaviour (p. 794). . Pearson education. Choi, M. . (2010). Individual readiness for organizational change and its implications for human resource and organization development. Human Resource Development Review, 1534484310384957. Christensen Hughes, J. a. (2008). Talent management: A strategy for improving employee recruitment, retention and engagement within hospitality organizations. . International Journal of Contemporary Hospitality Management, 20(7), 743-757. Sinha, J. B. (2009). Culture and organizational behaviour. SAGE Publications India. slideshare.net. (Retrieved on 10th December 2016). Input Porcess Output Model. https://www.slideshare.net/cscordes/process-protocol-for-virtaul-team-effectivenessdissertation-presentation.